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Kling, H. (1984): Does God Exist? J. (1994): The Book of Virtues. A Treasury ofGreat Moral Stories. New York. 23 ruled by their physical urges, but in a human, truly human, humane way? And why should they do this unconditionally, in other words in all circumstances? And why should everyone do this, and no class, clique or group, no state or party, be excepted? The question of an obligation which is both unconditional (categorical) and universal (global) is the basic question for any ethic in a society which is shaped by tendencies towards increasing scientific and economic globalization (one need think only of the international fmancial market or satellite television).
Productivity today means goods and services that can be sold on the market. Thus this term expresses the advantage and the misery of modem economics: advantage regarding the indispensable requirement of efficiency and profitmaking. Misery because such a definition of productivity is blind towards the big questions of our time: unemployment, destruction of the environment, social disparity, loss of sense, meaning and purpose. In view of these mayor problems I want to uncover several shortcomings of today's meaning ofproductivity: the majority of inhabitants of this world, though willing to work, are not allowed into the productivity process, they are supposedly unemployed.
1 A public opinion conscious of its rights would demand of the agents of different social activities and the institutions that sustain such activities an ethical conduct, that is to say, a respect for the rights of the public and the satisfaction of their interests, that is, should they wish to gain acceptation, or be recognized as legitimate. And from this would spring a demand for a revitalization of the different ethics, which the agents of different activities and their corresponding institutions would find advantageous to satisfY, that is, if they wish to «sell their products,» since in a modem society not only political power requires legitimization, but also any activity which seeks social goals and causes external effects.