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By Shelly Field

It is a targeted advisor to a number occupation probabilities on the planet of song.

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Additional resources for Career Opportunities in the Music Industry, 6th edition

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Promotion Staffer may be assigned a certain category of music—for example, R & B, pop, gospel, rap, etc. They are also assigned territories. There are a number of different markets in which Promotion People generally work. This is where they hope to “break” records. Promotion Staffers work closely with program directors, music directors, and disc jockeys in these markets. The first thing the Promotion Staffer does is to set up appointments with these station people. When the label’s Promotion Staffer goes on appointments he or she will bring a number of the label’s new releases.

Employment Prospects Unions and Associations Salaries Employment prospects are fair for an individual who is trained and qualified in this area. Those who are knowledgeable about both advertising and the recording industry have better prospects. The Advertising Account Executive who has proven him- or herself in this field should be able to find employment. Large and mid-size record companies usually have advertising departments. Many of the smaller labels use the services of an outside advertising agency.

In this position, the individual will work closely with, and reports to, the vice-president of the department. In smaller companies, the person might also be the vice-president and be responsible to the president or CEO. Together they create overall promotional campaigns that can be put into motion. They also discuss which methods of promotion have worked and which have failed. Success in this position is shown by how many of the label’s records are on major stations’ playlists. The Promotion Manager at a record label works long hours trying to attain this success, often under quite a bit of stress.

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