Download Conferences and Conventions, Second Edition: A global by Tony Rogers PDF
By Tony Rogers
Supplying a entire, in-depth research of the overseas convention undefined, meetings and Conventions: a world moment version examines the industry's origins, constitution, economics, occupation possibilities, and destiny improvement. It additionally explains its hyperlinks with the broader tourism undefined. Now in its moment variation, it truly is full of a wealth of latest foreign case reviews masking town of Melbourne, Queen Elizabeth II convention centre, London, Abu Dhabi, MCI crew, the Scottish Exhibition and convention Centre, Glasgow and group San Jose, California. It additionally has new sections on:* marketplace segmentation and net advertising* convention and occasion budgeting* know-how and communications, from video conferencing to net casting and pod casting* company social accountability and sustainable and eco-friendly occasions. meetings and Conventions: an international is illustrated with case experiences and examples from worldwide, together with nice Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, united states, Austria and lots of different locations. It additionally presents tough and reflective questions on the finish of every bankruptcy in order that readers can try their wisdom and consider the problems raised, followed via functional assignments.Tony Rogers is govt Director of the British organization of convention locations and organization of British expert convention Organisers, united kingdom * moment version, now in complete color, is filled with new case stories from Cyprus, India, Australia and Abu Dhabi (amongst others), in addition to new fabric together with net advertising, procurement and ROI and company social responsiblity* recommended by way of the British institutions of meetings locations and organization of British expert convention Organizers * hassle-free, obtainable process actively is helping the reader to soak up and comprehend info
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Additional info for Conferences and Conventions, Second Edition: A global industry (Events Management)
It is very much harder to manage, in the same way, the impact of individual leisure travellers on a destination. However, it would be naïve to claim that business tourism does not have its negative impacts, especially on the physical environment. These are well summarized by Swarbrooke and Horner (2001): If we want to make business travel and tourism more sustainable, we have to recognize that there are characteristics of business tourism which make it particularly problematic in relation to the concept of sustainable tourism.
8 ‘MICE’ Matrix (illustrating the segments which make up the business tourism sector) • Conferences and Conventions to people who may have to travel away from their normal place of employment from time to time (a management consultant, for example, or an engineer responsible for installing a new piece of equipment in a client’s factory). In all such business travel, which represents a major portion of business tourism, the opportunities to inﬂuence where the individual travels to are minimal, and this segment is consequently referred to as ‘non-discretionary’.
Nowhere is its truth better demonstrated than in the evolution of one of the industry’s major trade shows, the European Incentive and Business Travel and Meetings Exhibition (EIBTM), which is held in Barcelona in November each year. In 1988, 54 countries were represented as exhibitors at EIBTM (when the event was held in Geneva), a number which had almost doubled by 2005 to 95 countries. In the same period the number of visitors increased from 2850 in 1988 to 5689 in 2005, with 78 different countries supplying visitors to the show in 2005.