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How can we increase conversion without sabotaging the effectiveness of the previous website on one of HostDime’s crucial web sites?

Initially tasked with simply refreshing the look and feel of one of HostDime’s sister websites, I felt it necessary to try to increase conversion by improving usability, establishing current design trends, and setting a precedence for tracking user flow.

With little to no initial user data to supplement the design process I had to come up with a testable hypothesis. With the site live we are currently user testing and monitoring user flow.

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Filed under: UI, UX

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