ShopPal

ShopPal is a social media app centered around fashion. They came to me asking for a logo and app icon. Although the app is geared towards a female audience, they didn’t want the colors and type to feel too feminine. With that in mind, I tried to pick a more neutral color and paired it with a script style type. Below is how I presented the logo with some of the potential ways it could be displayed.

sp-style-tyle

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